Chicago Mayor Rahm Emanuel estimates that Chicago can raise $25 million by letting companies advertise on city assets. Chicago has now hired anadvertising consultant at a cost of $144,000 to help the City generate advertising revenue.

Other municipalities have considered creative ways to generate advertising revenue such as:

– transit riders in Philadelphia buy fare cards blazoned with ads for McDonald’s and ride the Broad Street Line to AT&T Station (formerly Pattison Station)

– KFC placed its logo on manhole covers and fire hydrants in several cities in Indiana, Kentucky and Tennessee after paying to fill potholes and replace hydrants.

– Pizza chains now advertise on some school buses in some communities

– Baltimore is exploring placing ads on City fire trucks to prevent closing fire houses

Some people are very troubled about having private companies advertise on public property. With cities across the country struggling to survive and some even filing bankruptcy, should more cities explore generating revenue by selling advertising on government assets?

www.reinventinggov.org 

About The Author

The definition of reinvent is:to replace with an entirely new version, to make over completely, to recast something familiar or old into a different form.In my opinion we need to reinvent government, business and ourselves. Today’s world is about constant change driven by the power of new ideas.For the past 17 years as an attorney, I have worked in government at the county, city, authority and school district level in the Buffalo, NY area. I have seen first hand the need for reinventing how government operates. For a period of four years, I served as Chief of Staff to the 9 member City of Buffalo Common Council. Government must engage the talents and skills of its citizens by becoming more collaborative and transparent in its decision-making and operations. Utilizing technology as a tool to engage citizens is something all governments need to explore.I have great respect for entrepreneurs as they put their passion into a vision, which results in new products, new services and new jobs. Entrepreneurs are on the front lines of change. As an adjunct college instructor, I see how students and everyone for that matter must continually change and reinvent themselves to survive and be successful in today’s crazy world economy.Some of my favorite change agent writers are Tom Peters, Seth Godin, Gary Hamel and Guy Kawasaki. I welcome the opportunity to meet new people, to further my own learning and to share ideas.On a personal note I am 47 years old, my other half Cheryl is an attorney in private practice and together we have three children, Michael age 20 and Joseph age 14 and our newest shock of an addition Julia, born 11/2/11.