Twinkie The Kid isn’t the only advertising icon at risk of being eliminated due to business decisions beyond his control.

Now, it looks like Bazooka Joe, the eyepatch-wearing bubblegum mascot, is being chewed up and spit out by Topps, Inc., after a 59-year career appearing in tiny three-or-four panel cartoons that doubled as wrapping paper.

As part of a rebranding effort, Bazooka Candy Brands, a division of Topps, Inc., has decided to get rid of the comics and replace them with puzzles and brain teasers, the New York Times reported.

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Marc Odien is the founder, Publisher  and Managing Director of A Graduate of Saint Joseph's Collegiate and Niagara University, Marc is an award winning photojournalist with over fifteen years of news experience in radio, television and web based multimedia. Prior to starting, Marc worked for various television news stations on the east coast, including WGRZ -TV in Buffalo. Email me at: admin (@)