The Big C powered by LIVESTRONG is a global competition open to entrepreneurs, trailblazers, technology whizzes, fashionistas, medical geeks, game changers and anyone with an audacious product, service or innovation that helps those facing cancer today. Ventures will compete for $140,000 in seed funding, mentoring  and  global exposure to a community of potential customers and investors to develop programs, services, new technology and inventions that improve cancer patients’ and survivors’ daily quality of life.

Newly launched in 2014, The Big C is a one-of-a-kind competition to generate innovations that improve the daily quality of life for the 32.5 million people around the world living with cancer now.