Rallying support and rounding up dollars: Republican presidential candidate Mitt Romney on the campaign trail.

Now that Mitt Romney has amassed a couple hundred million dollars, it’s largely up to an eclectic crew of self-described “Mad Men” to make good use of it.

A colorful team of advertising gurus — including a onetime “Wheel of Fortune” contestant, a guy nicknamed for a “Super Mario” character and a burly Texan who came up with the “Beef, it’s what’s for dinner” slogan — have converged on the campaign’s drab headquarters here to dream up the ads they hope will propel Romney to the White House.

Much of the money that Romney raises falls into the hands of the Mad Men, who already have cut spots and laid plans to blanket the airwaves in battleground states throughout the final 10-week sprint. Romney can raise all the millions there are to raise, but if his ad wizards don’t make compelling and persuasive ads, it won’t do him much good.
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http://www.washingtonpost.com/politics/mitt-romney-team-of-mad-men-creates-ads-to-sell-nation-on-candidate/2012/08/23/b04e6bac-ec0f-11e1-a80b-9f898562d010_story.html?wpisrc=nl_headlines_nonlocal