I learned a long time ago (See WNYmedia 2.0 black version) that when making a big change to your product, it’s sometimes better to not make a big deal about it.

But Channel 2, being the local whore of self promotion, went with a full “look how great we are” campaign around their new graphics package.

The response has been less than stellar. Here’s a smattering of the over 200 comments they received:

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You can read more here

Somewhere along the line, Channel 2’s response to the haters was to change the entire aspect ratio of your TV so you can watch our lousy self promoting newscasts. Are you serious??

As expected, that didn’t go well:

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Yep. Arrogance seems about right.