Visit Buffalo Niagara, the official tourism promotion agency for Erie County, has premiered a new promotional video about Buffalo’s African-American heritage.

“Lift Every Voice” is intended to inspire potential visitors to discover the rich array of experiences found in Buffalo’s African-American community. VBN will use it to help market the Buffalo Niagara region, including pitching it to travel media focused on African-American heritage, sharing it with groups and conventions considering Buffalo and incorporating it into its website.

The video highlights the story of the Underground Railroad, the jazz giants who walked through the doors of the Buffalo Colored Musicians Club, the  Buffalo Colored Musicians Club Museum, the Nash House, the Michigan Street Baptist Church, the Paul Robeson Theatre, Juneteenth Festival, the Pappy Martin Jazz Festival and  Pine Grill Jazz Reunion, the Freedom Wall, Broderick Park, and the diverse array of stories and experiences that make Buffalo a compelling destination for visitors in search of an authentic American place.

“In honor of the 100th anniversary of the founding union of the Colored Musicians Club, Visit Buffalo Niagara applied for and received funds from New York State to promote the CMC and the rest of Buffalo’s African American Heritage,” said Patrick Kaler, Visit Buffalo Niagara President and CEO. “We committed a portion of those dollars to produce this video that focuses on that heritage and how you can experience it today. We are very excited to share ‘Lift Every Voice’ with the community.”

“Thank you to the many talented Community artists, businesses, community and church leaders, families and countless volunteers who said, ‘Yes, I want to join Visit Buffalo Niagara and share our rich history to the world!’” said co-producer Sandy White. “I am so honored as join them as we all LIFT EVERY VOICE together,” she added.

Visit Buffalo Niagara sells and markets our assets and attractions to visitors outside of the Buffalo Niagara region as a convention, tourism and leisure destination for the economic benefit of the community.