Buffalo, NY. – Adoption STAR, Inc. is pleased to announce the launch of its new website. The upgrade includes not only visual improvements, but also enhances the adoption agency’s ability to engage with prospective adoptive parents, expectant birth parents and health care professionals.
Adoption STAR CEO Michele Fried made the announcement, saying, “We have always been proud of our website content, and now we have a website that showcases our content beautifully. Our goal is to have website visitors easily find what they are looking for and learning more about adoption while they spend time on our site.”
Improvements to the Adoption STAR website include:
- Responsive layouts for easy to navigate on both desktop and mobile platforms
- Enhanced design, including more embedded images and multimedia
Fried added that the Adoption STAR website has downloadable e-books that can be found in the resource section and videos showcasing clients of the agency who share their personal adoption journey. “We know that the adoption process is overwhelming and there is so much information out there. We wanted to make information more accessible for those interested in considering adoption.”
Adoption STAR first partnered with CAIRS Solutions when they presented the parentfinder platform to their clients. For pregnant people seeking adoptive parents for their child, the waiting family section of the Adoption STAR website provides prospective adoptive parent profiles that include photos, videos, and biographical information. Those searching can contact waiting families and easily connect to the agency to learn more. Adoption STAR later contracted with CAIRS to provide the agency with a new website. The website launched in November during National Adoption Month.
Fried encourages everyone to visit the new website, “we hope the website proves to be a positive experience for new and returning visitors.”
