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Trump Media and Technology Group, the parent company of Truth Social, is scrambling to stop short sellers from tanking its share values.

NBC News reports that Trump Media this week sent around suggestions to shareholders to prevent their shares in the company from winding up in the hands of short sellers who are essentially betting on the company's failure to make money.

According to NBC, the "tips include holding DJT shares in a cash account at a brokerage firm as opposed to a margin account, 'opting out of any securities lending program,' moving Trump Media shares to the company’s designated transfer agent, and transferring shares to a bank and 'holding them in your retirement account.'"

Short sellers essentially pay brokerage firms fees to borrow shares on a temporary basis on the belief that the shares will sink in price.

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After borrowing the shares, the short sellers proceed to sell them on the open market and then by them back by a specific date when they have to be returned to their owners.

If the share price in that time has indeed gone down, then the short sellers pocket the difference they made between the original sale and the repurchase.

If the share price increases, however, the short sellers lose money because they'll be buying back the shares at a higher price than the original sale.

Short sellers have swarmed to Trump Media shares for weeks now, as its price has plummeted from a high of $66.22 on March 27th to a low of $22.84 on Tuesday, although its price has recovered some of that lost value in the last day-and-a-half of trading.

The longer-term threat to Trump Media's value likely isn't short sellers, however, but simply a lack of profitability. The selloff in shares started earlier this month when the company released an earnings report showing that it lost $58 million in the last fiscal year while generating just $4 million in revenues.

From inside the courtroom on Tuesday, MSNBC legal analyst Lisa Rubin revealed that Judge Juan Merchan was "losing his patience" with Donald Trump's lawyer Todd Blanche.

In a testy morning hearing into whether Trump has violated a gag order put in place to stop him attacking members of the jury and witnesses, the judge reamed off examples of attacks — with likely witnesses in his targets including Michael Cohen and Stormy Daniels, among others.

Blanche, meanwhile, tried to explain away Trump's actions.

Rubin explained from the courtroom that the judge asked Blanche to give him an example of Trump's intentions in one of his posts, and he consistently failed to do so, leading Merchan to react.

"Judge Merchan is losing his patience," MSNBC's Vaughn Hillyard said, reading text messages from Rubin. Merchan is "accusing Blanche of not answering his questions. So we're just three social media posts through the ten, and Judge Merchan is clearly frustrated with the attorney for Donald Trump's lack of ability to articulate on behalf of his own client his intention with those social media statements."

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"I am asking a question," Merchan said, according to Rubin. "I keep asking you over and over to give me an example, and I'm not getting an answer."

Merchan went on to say that it was 10:30 a.m., and they'd been debating "for an hour now, and he's looking for an answer."

See the report below or at the link here.

'You’re not giving me an answer': Judge loses his patience with Trump lawyer youtu.be