Jennifer Brazill, Founder of the Borderland Festival, on Music’s Ability to Effect Meaningful Change

On this episode of Why Music Matters, I spend some time with Jennifer Brazill, founder of the Borderland Festival, which celebrates its fifth year at Knox Farm State Park in East Aurora, New York, September 15 through 17.

This year’s Borderland marks a serious breakthrough for Brazill and her team, as she presents three full days’ worth of roots music, Americana, and jam-band sounds across multiple stages, with headliners Goose, Trey Anastasio Band and Moe lending significant star power to the lineup.

Jen’s journey has taken her across the country over the last 20 years, as she worked at independent record labels, in concert production and promotion, and in artist management, including a stint with the Dave Matthews Band’s management team. Jen brought all of this experience back to her native Western New York when she founded the Borderland Festival in 2018.

Through it all, Jen has been guided by a deep and abiding love for music and an enduring belief in its ability to transform and elevate.

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January layoffs highest since Great Recession: analyst



Layoffs hit their highest total last month since the Great Recession nearly two decades ago, according to a new analysis, and employers don't look to be adding jobs soon.

U.S. employers announced 108,435 layoffs for January, up 118 percent from the same period a year ago and 205 percent from December, according to outplacement firm Challenger, Gray & Christmas, and CNBC reported those were the highest totals for January since the depths of the global financial crisis in 2009.

“Generally, we see a high number of job cuts in the first quarter, but this is a high total for January,” said Andy Challenger, chief revenue officer for the firm. “It means most of these plans were set at the end of 2025, signaling employers are less-than-optimistic about the outlook for 2026.”

Companies announced only 5,306 new hires, also the lowest January since 2009, and the Challenger data calls into question a narrative that has formed around a no-hire, no-fire labor market.

"Some high-profile layoff announcements have boosted fears of wider damage in the labor market," CNBC reported. "Amazon, UPS and Dow Inc. recently have announced sizable job cuts. Indeed, transportation had the highest level from a sector standpoint in January, due largely to plans from UPS to cut more than 30,000 workers. Technology was second on the back of Amazon’s announcement to shed 16,000 mostly corporate level jobs."

Planned hiring dropped 13 percent since January 2025 and fell off 49 percent since December, and initial jobless claims spiked since early December to a seasonally adjusted total of 231,000 for the last week of January.

"Sobering data from Challenger on the US labor market," said Wharton School professor Mohamed A. El-Erian. "Announced job cuts in January more than doubled year-over-year, hitting their highest level since the 2009 Great Recession. Most notably, these layoffs are occurring while GDP continues to grow at approximately 4 percent, accelerating the decoupling of employment from economic growth — a phenomenon that, if it persists, has profound economic, political, and social implications."


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