County Executive Mark Poloncarz joins Commissioner of Health Dr. Gale Burstein to announce a marketing campaign to raise awareness around opioid poisoning and drug overdose deaths, and focus public attention on the need to test illicit drugs – especially cocaine – for fentanyl.
ECDOH partnered with Impact Marketing and Communications in Albany following a selective RFP process in late 2023. With guidance from the ECDOH Office of Harm Reduction, Impact Marketing used county-level data and trends, along with focus groups and interviews with community members, healthcare and behavioral health providers, people with lived experience, outreach staff, and others involved and impacted by this work.
