President Donald Trump took the opportunity Monday evening to hawk his line of fragrances — and earned swift reaction from critics Monday evening, many of whom were astounded by the eye-popping price.
Trump has a long history of pushing fragrances, dating back to at least 2004, when he launched "Donald Trump, The Fragrance" in partnership with Estée Lauder.
In 2015, Trump released the fragrance, "Empire by Trump." And last year, Trump introduced the "Victory 47" cologne and perfume as part of his merchandise line, available for pre-order beginning in June, as well as a new fragrance line called "Fight, Fight, Fight," which included both men's and women's scents.
On Monday, the president took to his Truth Social platform to push his new fragrances.
"Trump Fragrances are here. They’re called 'Victory 45-47' because they’re all about Winning, Strength, and Success — For men and women. Get yourself a bottle, and don’t forget to get one for your loved ones too. Enjoy, have fun, and keep winning!"
The internet immediately weighed in on the announcement.
X user Burt Macklin joked on X, "Just spent my entire life saving on his new phone service. Going to take out a few payday loans to get this new fragrance."
Fellow X commenter Drew Logan jabbed potential buyers, writing: "You are a complete f---ing loser if you buy this."
Fred Wellman, host of the On Democracy podcast, repeated a familiar Trump refrain in resharing the president's post: "Thank you for your attention."
Journalist Aaron Rupar wrote on X, "new frontiers of grifting."
Former MSNBC host and Zeteo founder Mehdi Hasan questioned on X, "How is this legal?"
X user Kate from Kharkiv simply reacted, "Wtf? Lol"
CNN's Kristen Holmes homed in on the eyebrow-raising price.
"President Trump is launching his own fragrance line called 'Victory 45-47'. $199 a bottle," she noted.
And fellow X user Jeff Fleischmann remarked, "Trump launching fragrance line called 'Victory 45-47'. $199 a bottle. => Rumored to be made from 'essence' of his 'precious bodily fluids.' Appropriate warnings may or may not be listed on label. Use with extreme caution and ideally in the presence of a medical professional."
