It begins. Ad to air in New Hampshire, Virginia, North Carolina, Florida, Ohio, Iowa, Colorado, and Nevada.


President Barack Obama’s campaign launched their first Medicare attack ad on Mitt Romney and Paul Ryan, citing AARP that their voucher plan would increase costs for seniors.

“And the Ryan plan? AARP says it would undermine Medicare and could lead to higher costs for seniors,” that ad’s narrator says. “And experts say his voucher plan could raise future retirees’ costs more than six thousand dollars.”

Though the ad shows an image of a distraught looking elderly woman, the word “future” is meant to hew to the fact that the Ryan plan would exempt current retirees, and the ad in fact avoids some of the more dramatic claims Democrats have made about “ending” the popular program for the elderly.

Ryans’s plan has proven to be somewhat of a liability for the Romney-Ryan ticket, which has had to devote its first week to a defense of the plan amid questions of just how closely Romney was embracing it.

The new ad is already airing in Ohio, a represents the opening salvo in what is going to be a long series of these attacks from Chicago.