Bills Stadium Naming Rights Sold to New Era Company

The Buffalo Bills have agreed to sell the naming rights to Ralph Wilson Stadium in Orchard Park to New Era Cap Company.

The team confirmed the details in a tweet sent out on Saturday evening. They plan on making a formal announcement next week.

The Bills current home opened in 1973 and was named Rich Stadium because the local company purchased the naming rights. The name changed In 1998 to Ralph Wilson Stadium in honor of the Bills founder and owner at the time.

Pegula Sports and Entertainment has been given approval by Mary Wilson, the widow of Ralph Wilson to proceed with the name change.

In July 2015, Bills owner Terry Pegula was asked if he would consider selling the naming rights to the stadium. He told reports at a Buffalo Business First sports panel discussion that he had a hard time answering the question.

“I am very cognizant of the fact that Ralph Wilson owned the Bills so long,” Pegula told reports last year. “His name on the stadium to me right now is a special thing so I have a hard time answering that question.”

It is not clear how New Era’s name will be incorporated into the name of the stadium or when the name change will take place.