Buffalo Bills, Azuna team up to launch ‘Smell of Victory’ odor eliminator & air freshener

Buffalo-based Azuna has become an official partner of The Buffalo Bills with the launch of its “Smell of Victory” all-natural odor eliminator & air freshener gel.

The product, specially formulated for the partnership, is scented with subtle notes of champagne, fresh floral and fruit. Like Azuna’s other products, Smell of Victory contains a slow release tea tree gel that works to neutralize the bacteria, mold, and mildew that cause odors, leaving fresher, cleaner air.

“We are excited to partner with a young, fresh Buffalo based company that’s scaling up quickly,” said Dan Misko, SVP of Business Development for the Buffalo Bills. “The consumer product collaboration makes this partnership especially unique for us, and we know Bills fans will be eager to give this made-in-Buffalo product a try.”

On Monday, the Bills and Azuna announced the launch with Captain Sandy Yawn from Bravo’s Below Deck and Bills OT Dion Dawkins. Both are official spokespersons for the company.

“I put it in my locker and said, ‘This is something different,’” Dawkins shared on a One Bills Live appearance alongside Captain Sandy. “It gives that locker room and your area that fresh smell.”

Captain Sandy, a renowned superyacht captain, says Azuna odor eliminator & air fresheners are a must-have on the boat for her and her crew.

“It’s a product that I love and that we use on the boat all the time,” she said. “Because of all the mold, we constantly use Azuna.”

Smell of Victory is now available with special Bills fan pricing for pre-sale orders at azunafresh.com/pages/smell-of-victory. Or visit azunafresh.com to check out Azuna’s full lineup of tea tree oil-based gels, sprays and wipes.

Founded in 2019, Buffalo-based Azuna delivers fresh, clean, healthy indoor environments with a full line of plant-based, all natural household products that help neutralize bacteria, mold, mildew and other microbes. Azuna gel is biodegradable, phthalate-free, vegan & cruelty-free, as well as kid and pet friendly. Azuna’s simple, clean formula eliminates the need for other products with harsh chemicals like air freshener sprays and plug-ins – helping to clear the air of organic sources of odor and the chemicals contained in many other commercial products.

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