Facebook users have been bombarded with misleading ads about medication meant to prevent the transmission of HIV, according to lesbian, gay, bisexual and transgender advocates, who say the tech giant’s refusal to remove the content has created a public-health crisis.
The ads have been viewed millions of times in recent months, Facebook’s archive reveals, and LGBT organizations argue they’ve had a dire effect: They’ve scared patients, potentially those who may be most at risk of contracting HIV, out of taking preventative drugs, known as PrEP, even though health officials and federal regulators have said they are safe.
Governor Andrew Cuomo issued the following statement in regards to the misleading advertisements:
“I am deeply troubled by reports of deceptive advertisements on Facebook questioning the safety and effectiveness of the HIV-prevention drug Truvada. The ads are unwarranted and unacceptable, and Facebook should remove them immediately.
“Health officials and federal regulators have been clear that Truvada — or PrEP — is safe and effective. Despite this fact, fear-mongering attorneys who lack medical credentials are pushing these deceptive ads and scaring individuals into thinking this life-saving drug is causing them harm. This ad campaign is putting New Yorkers in danger and jeopardizing the great strides our state has made in helping end the AIDS epidemic.“Just last week in recognition of World AIDS Day, we announced the estimated number of new HIV infections and newly confirmed HIV diagnoses have fallen to all-time lows – this progress is due in part to the increased use of PrEP. In October, New York was the first state in the nation to host a statewide PrEP Awareness Week, and in 2018 about 32,000 New Yorkers were provided a prescription for PrEP – more than any other state in the nation.
“Anticipating the concern and confusion this type of false advertising would have on users of Truvada, in October I directed the Department of Health to issue a letter reassuring healthcare providers that this medication is safe and effective.
“I urge New Yorkers to listen to their health care providers and not be swayed by these disturbing and misleading advertisements, which have no place in New York and must be taken down immediately.”
