Fetch! A Western New York-based producer and distributor of all-natural, human-grade biscuits and gourmet cookies for dogs and Churn Soft Serve & Coffee, the sister brand of lloyd — Buffalo’s first food truck — and  the home of soft serve ice cream made with milk from pasture-raised cows and organic coconuts, have teamed up to produce a Treat Yo Pup sundae for dogs. Fetch President, Jackie Lovern, states the doggie delicacy was inspired by the most popular of summer food traditions.

“When the weather heats up, people around the world eat ice cream to cool down,” Lovern said. “We thought that same kind of frosty indulgence should be available for dogs, keeping our standard of all-natural ingredients that are also tasty. Knowing of Churn’s dedication to producing minimally processed ice cream, it was fun to brainstorm together and come up with a summer doggy treat to sell at the Hertel Avenue ice cream shop. We look forward to officially launching the product on July 13th at an ice cream party for dogs at Churn on Hertel.”

This specialty dog ice cream delight comes in the form of a sundae served up in a bowl filled with Churn’s dairy-free vegan coconut ice cream, house-made peanut butter sauce, and a Fetch! bone-shaped peanut butter/sweet potato treat dipped in sugar-free yogurt icing. According to Churn Marketing Manager, Ally Ruiz Balcerzak, this newest menu item is far from a marketing gimmick.

“We love dogs at Churn and lloyd. Our patios are dog-friendly, and it’s normal to see at least one pup chilling outside Churn at any given time. People were already coming in to order their fur kids dishes of ice cream, so creating a special sundae just for our four-legged guests felt like a natural next step.” Ruiz Balcerzak said. “Everything on our menu is either made in-house or has been vetted by owners Pete Cimino and Chris Dorsaneo to make sure it’s made from real ingredients and minimally processed. Fetch! is the perfect partner for the Treat Yo Pup sundae because our companies share the same food philosophy, they’re locally owned and operated, and we both love dogs. Additionally, we’ve partnered with Fix-A-Bull WNY this summer to host a series of Dog Days where they bring adoptable dogs to hang out on the patio and meet potential forever families. With two partners dedicated to improving the lives of dogs, we’ve officially made this the ‘summer of pups’ at Churn.”

In honor of Churn’s second birthday, and the launch of the Treat Yo Pup sundae, a dog ice cream party will be held on July 13th at Churn, 1501 Hertel Avenue, from 11 a.m. to 2 p.m.. Joining in the festivities will be representatives from Fix-A-Bull WNY, with dogs onsite and available for adoption.